Following our attendance and success of the recent Women In Lifts Event at the Searcys Institute of Directors, we caught up with one of our Construction Sales Managers, Sophie Browne.
Sophie kindly shared valuable insights into her day-to-day role at Amalgamated Lifts and her experiences within the wider Lift Industry.
Sophie has been a valued employee of Amalgamated Lifts since 2018, working within our Construction Department. Being in the industry since 2010, we were curious to understand what drew her to the sector. When reflecting on her career, Sophie explained:
“I wanted a new challenge as I had been selling telephone headsets to call centres which was not particularly interesting. The recruitment consultant I was working with at the time suggested a role selling lift modernisations. I had no knowledge of lifts or the industry at all so I went for the interview—and the rest is history.”
Settling into a sales role can be challenging, but when asked which skills have been most critical to her success, Sophie highlighted being a quick learner, staying well organised, and not having a fear of heights are essential.
No two days are the same in sales, with her role varying from meeting with clients and main contractors, to working on building sites, surveying lift shafts, and handling full days of administrative work for tender returns.
Regardless of the situation, the best sales advice Sophie has received is, “Don’t take anything personally”, a mindset that applies across all areas of business.
Outside of work, Sophie volunteers at a local hospice and enjoys yoga, hiking, reading, riding her motorbike (weather permitting), watching rugby, motorsport, and relaxing with a beer.
It has been an incredible couple of days at Liftex 2025.
We’ve enjoyed reconnecting with old friends, meeting new faces and celebrating this amazing industry.
A huge thank you to everyone that stopped by our stand to say hello, joined in our ‘10 Floor Challenge’ or shared a game of darts with ‘The Machine’ James Wade.
Here’s to continuing A Smooth Transition!
LiftEx2025 build ✅
The last two days have been exciting and full on, as the team at Amalgamated Lifts and Fujitec UK have worked incredibly hard to create their stand! 🙌👏
This is the first time exhibiting and we are looking forward to seeing you tomorrow, to not only take part in our ‘10 Floor Challange’, or get your hands on some ‘goody bags’, and meet our exceptional people who make the difference and provide that smooth transition.

